I have been photographing weddings under the name Candidly Elegant Photography for the past 7 years. Since that time the business has grown tremendously and changed in many ways. I went from photographing a handful of weddings in 2005 and 2006 to photographing an average of 30-35 weddings a year since then. At this point I’ve photographed about 200 weddings and I have loved all my experiences with all the amazing couples. My vision for my company has not changed really; to capture the moments of a wedding day with little to no intervention so as to respect the authenticity of the emotion and tell a complete visual story of the wedding. The name Candidly Elegant seemed to fit the bill at that point in time. Over the years a few things started to bother me.
1. The name sounded old fashioned, while my images were (are) very modern.
2. The name was hard to pronounce and hard to spell.
3. The name was being confused for other companies that have the word “elegant” or “candid” in the name. There are 100s of these companies and I did not want to associate myself with any of them.
Many people told me to name the business after myself and that is definitely something I considered, but again…that’s the easy way out. That’s what everyone else does. I also don’t want to be the focus of the name. Its not about me. I am here to serve my clients. I don’t want to be the center of the universe. I wanted a name that would reflect my vision and not be about me. I wanted a name that would be:
1. Modern and fresh
2. Short
3. Easy to say
4. Easy to spell
In thinking about the vision of my photographs, I wanted to convey the authenticity of the moment. I wanted to capture what the soul is trying to say. I hired a branding company to help me. Their name is Brazen, they did an awesome job. I got stuck with this idea of “soul speak” and started discussing it with my branding company. After many weeks of looking at dictionaries, thesauruses, brain mapping, brain storms, calling people we came up with the name Soul Echo Studios. Here is the new logo:
This has been a long, hard journey. I pray the company will be as blessed (or more blessed) as it was with the previous name. Thank you to all my past clients for your support and thank you to all the new clients to come.
Love to all,
Alex
This blog has moved to the new website at: miami wedding photographer






















































































































































































by Alex Fagundo
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